August 24, 2020
We’re evolving our features to give game publishers more control over the revenue they generate.
Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. At Unity, we’ve done a lot to get the automation right with ...
March 11, 2020
After you’ve worked hard to create your game, you want to grow it and make it successful. In this free course, you’ll learn how to plan a monetization strategy and explore user acquisition approaches to drive users to your game.
As a mobile game developer, you’re passionate abou...
March 3, 2020
To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your game design. Read on to discover the biggest takeaways from 2019 and predictions for what mobile monetization looks like in 2020.
“Unity po...
January 8, 2020
After countless hours of development and iteration, you finally launched your mobile game in various app stores. But this is just the beginning. How will you maintain the health of your app? Here we will break down seven steps to get started with paid user acquisition and explain...
June 18, 2019
Unity is closing the gap by making AR easy to integrate with web and app experiences, and by eliminating technical and cost barriers.
Each year, the brightest minds in the creative world come together for a week of networking, knowledge-sharing, and learning at C...
February 6, 2019
As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached the challenge of scaling up our systems to handle a 10x increase in load over a period of four years.
Among other things, we discussed what...
January 24, 2019
In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that goes beyond ads – where Unity can tie together ads and in-app purchases into a single auction. This serves the most relevant format to each p...
October 19, 2018
Today, we’re announcing our most comprehensive monetization solution to date, Unity Monetization SDK 3.0. This SDK release is significant for two reasons...
October 12, 2018
As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not only a great deal of creativity and passion but also a lot of sweat and tears, not to mention all those long working days. After all that t...
December 7, 2016
In-app promotional offers can spark positive feelings for your game and earn you extra money to boot. But how do you get the most out of such campaigns? Here’s a few best practices to follow for maximizing currency sale promotions.
"Q4 with its various festivities and celebration...
August 22, 2016
In addition to game ads, this update* to the Unity Ads platform brings a whole new network of ads to your games. It provides you with brand advertisers competing, and paying top dollar, to advertise in YOUR game - boosting global fill rates, eCPMs, and ARPDAU!
We’re dedicated to...
July 12, 2016
“All we ever really wanted to do was to make great games the way we dreamed about them when we were kids,” says co-founder and Head of BD & Operations, Mark Wang.
Although they grew rapidly in terms of game popularity, Game Hive still believed a small team was the best way t...
