March 17, 2023
There are two main strategies to scale your Apple Search Ads campaigns: optimizing keywords and optimizing product pages. By knowing how to optimize both sides together, you can scale up efficiently.
February 24, 2023
Marketability testing lets you know with more certainty if your game will scale. Learn more about the what, why, and how of testing – and discover how Unity LevelPlay can help.
February 15, 2023
This article is a recap of Monetization that grows with you, a Pocket Gamer Connects session presented by Andrew Brock, senior director of product management at Unity. Discover tips to help you find the right monetization partner for your games business.
January 26, 2023
Unity announces that it is renewing and expanding its partnership with Google to support studios in the development and growth of live games.
December 14, 2022
Discover Unity’s Growth Masters series, which shines a light on the community of mobile marketers who are tirelessly working to grow their apps with interviews that showcase unique perspectives and expertise.
December 2, 2022
This blog offers a guide to the most common terminology mobile developers need to know when getting apps published and advertised.
October 20, 2022
Learn about the four core components of in-game ad design and see how we worked with Pixel United to enhance its monetization strategy for EverMerge.
July 21, 2022
The internet is meant to be a place for everyone, but not all content is suitable for all audiences, particularly young people who are increasingly using apps for education and entertainment.
Kidoz, one of Unity’s largest kid-safe mobile network partners, is a COPPA (Children'...
June 7, 2022
Data backed insights to help grow your user base and effectively monetize your game.
April 4, 2022
This article will guide you through simple paid marketing strategies to help any developer grow their player base.
February 8, 2022
As we look forward to another exciting year for Unity Ads, let’s dive deeper into the product developments from 2021 that will pave the path for 2022.
August 24, 2020
We’re evolving our features to give game publishers more control over the revenue they generate.
Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. At Unity, we’ve done a lot to get the automation right with ...
