I’m excited to announce today that we are renewing and expanding our partnership with Google to support studios in the development and growth of live games. To start, we’re giving developers more ways to access foundational multiplayer services by making solutions from Unity Gaming Services (UGS) available on Google Cloud Marketplace. Additionally, we’re also working to improve monetization opportunities for mobile game developers as Google demand (Google Ads, Display & Video 360) will soon bid into Unity LevelPlay via Google’s partner bidding program.
Unity’s Game Server Hosting (Multiplay) and Unity’s Voice and Text Chat (Vivox) are the first products from Unity Gaming Services to be available on Google Cloud Marketplace. These are essential tools for building robust multiplayer experiences. Game Server Hosting is a dedicated game server hosting service that helps creators effectively scale their game as it grows. This service is trusted by studios of all sizes from AAA to indie developers. Unity’s Voice and Text Chat enables in-game player communications and has been the premiere comms solution for over a decade.
With 77% of gamers around the world playing multiplayer games, we know the demand for connected player experiences is massive. Through Google Cloud Marketplace, we’re expanding access to our solutions and giving creators more choice in where they can find what they need to build multiplayer games.
In addition to helping developers build great multiplayer experiences, Unity and Google are also committed to helping mobile studios monetize and scale their games. Making Google demand available for in-app bidding within Unity LevelPlay will give developers streamlined integration to a premium source of advertisers, providing better opportunities to monetize inventory. This also reduces ad operations overhead and decreases transaction latency. Through this expanding ad partnership, Unity and Google are empowering mobile creators to attain efficiencies and better achieve overall business success.
We are excited to work with Google to provide developers with the most robust tools and infrastructure to build, launch and grow games seamlessly at a global scale. The expansion of our UGS solutions to Google Cloud Marketplace and the integration of Google demand into Unity LevelPlay serve as important milestones in this deepening partnership. We’re looking forward to the opportunities ahead as we further our goal of helping developers address some of their biggest challenges with making and growing live games.
To learn more about the availability of Unity Game Server Hosting and Unity Voice and Text Chat on Google Cloud Marketplace, visit cloud.google.com/marketplace. More information about Unity LevelPlay is available here.