By listing offers users can complete in exchange for in-app rewards, offerwalls don’t just generate revenue; they can also increase retention and engagement rates since users have an incentive to keep coming back to the game to receive their rewards. This trifecta – revenue, engagement, and retention – makes offerwall one of the most lucrative ad units for developers.
Below, Anna Poperko, game design consultant lead, covers the benefits and challenges of using offerwalls, the game genres that work best with this ad format, and the most strategic places to place offerwalls in your game. Let’s dive in.
If you’re considering monetizing with an offerwall, here’s what you should know before you take the plunge.
To make the most out of offerwalls, a game needs two things: currency that’s worth making an effort for and players who are willing to make that effort.
The games that combine these two conditions above (long-term retention players and hard currency) will benefit the most from the offerwall. That’s why this ad unit is most profitable in midcore and hardcore genres like shooters, RPGs, and strategies. Check out the eCPMs for each ad unit.
When it comes to offerwalls, location is everything – it affects the quantity and quality of gamers that will interact with it, and thus the amount of revenue ads can generate. Here are the top placements for maximizing revenue and engagement from the offerwall.
Home page: If you’re looking for the most exposure possible, the home screen is your best bet. The home page is the first thing the player sees when opening the game, so placing the traffic driver there will expose the offerwall to the maximum number of players possible. Adding an offerwall to the home page can also help to increase overall player engagement, because the home screen has the maximum number of users passing through.
The in-game store: The next hot spot is the game store – when the player is looking to get some hard currency, the store is the first and natural place to look. By placing the offerwall traffic driver in the store, players can immediately recognize the opportunity to get hard currency without spending anything.
Out of currency: You can also show the offerwall traffic driver when players need hard currency the most. This prompt catches players at the right moment, where offerwall is a great and free alternative to get more in-game cash.
Promotional pop-up: Additionally, we recommend that developers use pop- ups to promote sales opportunities that increase a reward’s value over a limited period of time, for example: double coins for two days over Christmas weekend. To increase visibility for these promotions, it’s even beneficial to show the player this offerwall pop-up immediately when they open the game. Get more tips for running offerwall promotion campaigns.
All in all, offerwalls have a slew of perks that can be utilized to your benefit if you know its recipes for success. Piecing together the right currency and players and knowing where to place the ad unit can make all the difference in your game’s revenue and overall success.