“Context” refers to a collection of parameters describing a domain that can be encoded into machine-processable data. In the augmented reality (AR) space, three critical domains exist: physical, virtual, and human.
Interactive 3D product configurators empower customers to fully explore a product and discover, decide, and purchase the features that matter most to them. Discover four ways brands are taking advantage of this cutting-edge, customizable shopping experience.
Varjo, Volvo Cars, and Unity share their expert perspectives on the technology behind automotive innovation: mixed reality. Discover what mixed reality will mean for car manufactures now and in the future.
EVR Studio Director Ku Bomsok and Media Arts Production Manager Kang Won-chul share the story behind their recent VR film Poet’s Room and how bringing it to the Venice Film Festival changed everything.
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