July 12, 2023
Discover the fundamentals of a winning rewarded video ad strategy and best practices that you can implement.
June 16, 2023
Check out this guide on Apple Search Ads, featuring best practices for structuring, managing, and optimizing search results campaigns.
June 12, 2023
Discover data-backed insights to help your monetization and user acquisition strategies achieve more with less.
June 8, 2023
Anna Poperko covers the benefits and challenges of using offerwalls, the game genres that work best with this ad format, and the most strategic places to place offerwalls in your game.
May 26, 2023
When, where, and how you first reach users on the user acquisition side has an effect on your game’s lifetime value (LTV). Here are three strategies for boosting LTV with on-device advertising campaigns.
May 2, 2023
The Unity Ads Network is now widely available for in-app bidding in one of the industry’s leading mediation platforms, Unity LevelPlay. Learn how to start using this new tool.
March 17, 2023
There are two main strategies to scale your Apple Search Ads campaigns: optimizing keywords and optimizing product pages. By knowing how to optimize both sides together, you can scale up efficiently.
February 24, 2023
Marketability testing lets you know with more certainty if your game will scale. Learn more about the what, why, and how of testing – and discover how Unity LevelPlay can help.
February 15, 2023
This article is a recap of Monetization that grows with you, a Pocket Gamer Connects session presented by Andrew Brock, senior director of product management at Unity. Discover tips to help you find the right monetization partner for your games business.
December 14, 2022
Discover Unity’s Growth Masters series, which shines a light on the community of mobile marketers who are tirelessly working to grow their apps with interviews that showcase unique perspectives and expertise.
December 2, 2022
This blog offers a guide to the most common terminology mobile developers need to know when getting apps published and advertised.
October 20, 2022
Learn about the four core components of in-game ad design and see how we worked with Pixel United to enhance its monetization strategy for EverMerge.
