October 19, 2014
In a survey of over 3,000 US mobile gamers, we were able to learn about their gaming behaviors, motivations behind sharing, and how they discover games, in order to find out what makes them tick – and what motivates the most lucrative players, the “Super Whales”.
Super Whales (t...
November 14, 2007
Today's games industry has many strange and wonderful features. Its most distinguishing feature is the current dominance of technology-focused, so-called "triple-A" games at the top of the market. These shiny, spangly games command the lion's share of the marketing money, media a...