In a survey of over 3,000 US mobile gamers, we were able to learn about their gaming behaviors, motivations behind sharing, and how they discover games, in order to find out what makes them tick – and what motivates the most lucrative players, the “Super Whales”.
Super Whales (those that spend $50+/month) are an incredible group, only making up less than 1% of your player base yet comprising almost 29% of your game’s total revenue. They love competitive games, listen to their friends’ game recommendations, and want to play games that let them socialize with their friends. They love watching and sharing gameplay video, often share to Facebook and YouTube, and download more games per month than the average user.
Some other findings from the study:
Want to read the whole white paper? Download your free copy of the full “Mobile Gaming: Social Motivations” study here.