September 3, 2015
When Finnish studio Seriously integrated Unity Ads into mobile hit Best Fiends, they boosted ad revenues by 250% without any negative impact on player retention. Here’s how they worked with the Unity Ads team to achieve that.
February 2, 2015
A game’s success isn’t determined only by how innovative or popular it is, but also by how effectively it can financially support its creator(s). As you’re building your game, you’ll want to strongly consider how to make money. Basically, you’ll typically look at three main ways ...
January 20, 2015
Welcome to the big bad world of advertising. As a game developer, advertising can be a little overwhelming. How do I make money? How do I acquire users? What do all of those weird acronyms even mean?
Let’s take a step back and look at look at both sides of the game advertising co...