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With the Kindred for Business solution, available through the Unity Asset Store, you can generate incremental average revenue per monthly active user (ARPMAU) to complement your ad and in-app purchase (IAP) revenue.
Developing a mobile game can take anywhere from several months to several years. It can be a labor intensive process where you’re not only making decisions about what goes into the game, but also how you can sustain it and make it a successful business. Often, this involves exploring different monetization strategies.
In-game advertising is a common monetization strategy for most mobile developers. This has proven to be effective and is a core revenue stream for most mobile apps.
In an article with Digiday, Cameron Kelly, director of strategy at United Entertainment Group said, “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there. That’s an assurance that’s not awarded by every app, and certainly not social media apps.”
However, with ever-changing policies and regulations around in-game ads, many studios are exploring additional avenues to drive revenue and retain players on top of ads and IAPs.
One potential solution might be external app monetization.
“I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there. That’s an assurance that’s not awarded by every app, and certainly not social media apps.” – Cameron Kelly, director of strategy at United Entertainment Group, to Digiday
Kindred for Business is a low-risk, easy-to-install monetization solution for mobile gaming publishers that allows you to increase your revenue potential externally to your mobile game. This self-service Unity Verified Solution is free to integrate via an SDK, enabling you to start generating additional ARPMAU while maintaining complete privacy for all players.
What sets Kindred apart is its ability to expand the lifecycle of your players beyond your game. Traditionally, monetization solutions are only effective if the player is actively engaging in the game. But, once the player slows down and becomes dormant, you’re left with the urgency to attract users or to increase pricing in order to keep up with revenue targets.
With Kindred’s SDK, even after the player no longer engages with your mobile game, you’ll still be generating revenue from their online purchases externally to your app. Players opt in to the feature and are instantly presented with rewards and coupon deals from Kindred’s 250,000+ merchant partners.
As your players shop online, you’ll earn commission on each purchase, widening the opportunity of maximizing monetization. See how it works below.
Kindred’s unique SDK is not to be seen as an alternative revenue method, but an additional stream alongside ads and IAP.
Kindred is also committed to sustainability, enabling players to choose whether they want to donate savings to environmental initiatives for a greater impact on the planet. They have partnered with Ecologi to help tackle the world’s biggest issues from deforestation to increased carbon emissions.
Having recently shifted to a B2B model, Kindred has seen exponential growth over the past year, with hundreds of downloads already from its Unity Asset Store listing.
Kindred’s SDK can be valuable for a developer looking to open new doors for revenue generation. It’s simple to install, works externally outside of your mobile game, provides an incremental stream of revenue, and it’s free.
To learn more about Kindred, check out the company’s publisher page in the Asset Store.