As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached the challenge of scaling up our systems to handle a 10x increase in load over a period of four years.
Among other things, we discussed what...
In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that goes beyond ads – where Unity can tie together ads and in-app purchases into a single auction. This serves the most relevant format to each p...
As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not only a great deal of creativity and passion but also a lot of sweat and tears, not to mention all those long working days. After all that t...
Everyone loves something new. New ad formats, new advertisers, and new content means more options to create something unique and engaging. We’re excited to share with you that Google and Unity have announced a strategic partnership that will change the way advertisers reach gamer...
Advertisers, at their core, are storytellers. And VR is the most powerful storytelling medium ever created. Users can be transported into an entire world imagined by the brand and, based on their actions, the story changes and evolves, creating an even deeper connection.
If only...
In the beginning, there were many houses. Though they began life at the same time, they were in different parts of the land, and thus had different ideas about what was best. As these great houses often do, they grew apart, and tensions heightened. When the king decreed “there mu...
The Unity R&D Content team’s latest demo is a complete free-to-play (F2P) mobile game, which makes full use of more Unity features, like Unity Ads and Analytics, than any of our previously released content. The result is an endless runner sample that is available on the Asset...
Don’t go chasin’ waterfalls - the future of in-app advertising is with Unified Auction.
Introducing Unity to a whole new audience
We recently had a fantastic showing at the VR in the Sky event in New York City. Part of VR Society's suite of events, VR in the Sky was a 2-day event that brought together content and technology professionals for presentations and demon...
Happy holidays from Unity!
In-app promotional offers can spark positive feelings for your game and earn you extra money to boot. But how do you get the most out of such campaigns? Here’s a few best practices to follow for maximizing currency sale promotions.
"Q4 with its various festivities and celebration...
Khosravi used the Unity engine to create an engaging, addictive match 3 puzzle game. But a great game wasn’t enough on it’s own. He knew that, in theory, a game that would both stand out in a crowded marketplace ‒ and could turn a profit ‒ would require a number of different solu...
