March 17, 2023
There are two main strategies to scale your Apple Search Ads campaigns: optimizing keywords and optimizing product pages. By knowing how to optimize both sides together, you can scale up efficiently.
February 24, 2023
Marketability testing lets you know with more certainty if your game will scale. Learn more about the what, why, and how of testing – and discover how Unity LevelPlay can help.
February 15, 2023
This article is a recap of Monetization that grows with you, a Pocket Gamer Connects session presented by Andrew Brock, senior director of product management at Unity. Discover tips to help you find the right monetization partner for your games business.
December 14, 2022
Discover Unity’s Growth Masters series, which shines a light on the community of mobile marketers who are tirelessly working to grow their apps with interviews that showcase unique perspectives and expertise.
December 2, 2022
This blog offers a guide to the most common terminology mobile developers need to know when getting apps published and advertised.
October 20, 2022
Learn about the four core components of in-game ad design and see how we worked with Pixel United to enhance its monetization strategy for EverMerge.
September 28, 2022
Building and running a strong, sustainable business is important in today's saturated mobile game market. In this blog, indie developer experts share tips for navigating the challenges and opportunities that come from rapid expansion.
July 21, 2022
The internet is meant to be a place for everyone, but not all content is suitable for all audiences, particularly young people who are increasingly using apps for education and entertainment.
Kidoz, one of Unity’s largest kid-safe mobile network partners, is a COPPA (Children'...
June 21, 2022
Unity Gaming Services (UGS) has graduated out of beta with tools that help developers tackle the challenges of building a live game.
April 4, 2022
This article will guide you through simple paid marketing strategies to help any developer grow their player base.
February 8, 2022
As we look forward to another exciting year for Unity Ads, let’s dive deeper into the product developments from 2021 that will pave the path for 2022.
February 6, 2019
As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached the challenge of scaling up our systems to handle a 10x increase in load over a period of four years.
Among other things, we discussed what...
