If you’re a mobile game developer, understanding how well your game is resonating with your players can be difficult. You’ve got a wealth of data to look at - from app store reviews to player growth, so getting a sense of what’s important and actionable to can be a complex process.
One of the most crucial analyses to monitor is the health of your game’s revenue - you’ll want an easy way to digest monetization information so you can be most informed on what’s really going on. For example, do you know which countries drive your highest revenue? The effective cost per 1,000 ads impressions (eCPM) is a good predictor for how your players engage with your ad placements across different geo’s. We’ve now improved your ability to clearly visualize this in our multi-dimensional reporting page graphs and tables.
We want to support your efforts to turn games into successful businesses that your players will love. To help you gauge how players interact with ad placements, we’ve released an update to our reporting tools to allow you to fully understand the where, when, and how about ad performance.
The first thing you will notice when you visit the dashboard for a specific project (available starting today, in your Operate Dashboard) is the inclusion of an at-a-glance summary of your metrics at the top of the chart. This way, you’ll be able to see your top-line performance compared to the previous period - allowing you to see if metrics are trending up or down over time. These numbers will be the summary of your selected filters from the top.
In the filters section, you can select a timeframe (up to 180 days prior) and any combination of countries or platforms. For example, you are able to see how impressions and revenue stats for iOS users in players in Finland and the United States only. This filters data for everything on the page, including the chart and the table at the bottom.
This chart helps you visualize your metrics. You might be interested in seeing how the impressions break out by top countries. To visualize this, you would select Show By in the chart options at the top right which will adjust the chart to show what your game’s top countries are, and how the metrics trend over time. The other options you select in the show by are Placement name, Platform, and Project.
Lastly, we created a summary table where you can see your metrics totals across your projects, platforms, countries, and placements. This way you can quickly switch between the tabs to see where you are performing the best. The placements tab is especially helpful, letting you know where in your game players are most likely to interact with ads so that you can better understand the top revenue opportunities for your game.
To see multi-dimensional reporting in action, please check out the updated ‘Reporting’ section of your Unity Operate Dashboard. We hope that the multi-dimensional reporting tool will help you get a clear picture of your Unity Ads performance. We’re constantly investing in improving the ways game developers visualize their player behavior so please let us know in the forums if you have any feedback on this update and what you would like to see improved in the future.