Customer acquisition has become a formidable challenge in the digital age. Our latest webinar shares how a major auto brand stands out from the crowd by using immersive technologies to complement every stage of the customer journey.
Augmented reality (AR) and virtual reality (VR) – collectively known as mixed reality (XR) – are becoming an integral part of digital marketing. There’s a reason for that. As consumer buying behavior evolves and expectations for personalized, frictionless experiences increase, every brand needs to find new and compelling ways to engage prospective customers.
With real-time 3D, you can tell your story in an immersive way, anywhere, on any device and platform. Auto OEMs are deploying this technology across their product lifecycle for a wide range of use cases, including changing the way customers experience and purchase their vehicles.
In our latest webinar, “Embedding XR & Real-time 3D in the Digital Marketing Strategies of Automotive Leaders,” we invited Frantz Lasorne and David Castañeda, co-founders of Visionaries 777, to share how INFINITI disrupted the traditional showroom experience with AR and VR.
Missed the live showing? Watch it on demand now.
The 60 minutes are well worth the investment, but if you’re short on time, we’ve covered the top takeaways from the discussion below.
During the webinar, Frantz and David shared how Visionaries designed a life-size AR experience to accompany the unveiling of the INFINITI QX50. Participants could move a touchscreen around the vehicle and learn about the inner workings of the new model at various points.
Customers weren’t the only ones to benefit from this experience. It also empowered sales teams to easily highlight the new model’s innovations, rather than relying on catalogs and complex videos to get up to speed on the new features. Visionaries first created an interactive digital mockup in Unity, visualizing and simulating the experience before the physical build, which drove efficiencies and saved resources.
Real-time 3D isn’t something automakers “bring out of the garage” to make a splash. The technology delivers real results. According to Visionaries, immersive experiences generate more traffic to showrooms and event booths. At a recent trade show, one booth recorded 35% more leads as a result of an on-site real-time 3D activation. As an added benefit, these experiences are scalable and can be easily repurposed for other use cases, such as placing in dealerships.
Real-time 3D helps drive sales by demystifying design innovations and helping consumers visualize their customizations, but that’s just one part of the equation. The data from these immersive, interactive experiences can be packaged into insights that add value to multiple departments throughout the organization. For instance, sales and marketing can share which configurations are most popular, helping the design team optimize vehicle design for next year’s model.