Image credit: SmartPixels
As brands look to immersive, interactive, real-time technology to turn shoppers into buyers, they're starting to leave traditional ways of showcasing products online in the past. But what’s driving this shift?
Over the last few years, consumers have expressed the desire to explore and customize products to their exact preferences. To better cater to this appetite, brands have invested in immersive marketing experiences like 3D product configurators.
Interactive 3D product configurators empower customers to fully explore a product. They can discover, decide on, and purchase the features that matter most to them.
Customers that interact with a product configurator tend to:
Due to these benefits, luxury brands across industries are implementing product configurators and seeing greater engagement and conversion. Here are four product configurators that are currently changing the way consumers buy.
Global adventure company Arksen needed a new way to showcase its latest marine exploration vessel that aligned to the company’s core values of innovation, technology, and adventure. Teaming up with design company canVERSE, they used real-time 3D to create a streamlined workflow that started with Arksen’s computer-aided design (CAD) data and resulting in a fully interactive real-time 3D configurator.
Scroll to the bottom of Arksen’s website to experience the configurator.
Knowing traditional ways of selling products wouldn’t be enough to turn shoppers into buyers, luxury travel and lifestyle brand Globe-Trotter teamed up with SmartPixels, a Paris-based startup specializing in product configurators. Together, they delivered a more immersive experience to help customers feel confident in purchasing.
Globe-Trotter shoppers can use the company's interactive 3D web configurator to customize every component of their bespoke luggage. And, with over a trillion possible configurations to choose from, customers can effortlessly personalize each purchase and view sections in real time.
Test out the configurator on Globe-Trotter’s website.
Onanoff, a global leader in safe, kid-friendly audio equipment, partnered with Visionaries 777 to level up its customer experience by fully adopting real-time 3D technology. The company’s interactive product configurator for internal sales offers 400% more capacity for customization, enabling customers to truly engage with the products.
Explore Onanoff’s configurator.
Church’s Footwear has seen significant results from its 3D configurator. Built in partnership with SmartPixels, the customized configurator offers 100,000 footwear variations for customers to choose from. Amid the COVID-19 pandemic, Church’s 3D product configurator generated nearly 50% of made-to-order sales, with the average transaction value (ATV) being 35% higher than the standard retail ATV.
Check out Church's Consul configurator.
Created by a team of Unity senior technical specialists, software developers, and technical artists, TALIA is an end-to-end product configuration experience of a fictional luxury furniture brand. TALIA showcases how to power the next generation of customer engagement with customization options, realistic images, and a cohesive luxury brand presentation.
Explore the TALIA experience.