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Unity ranks top of the charts in the Singular 2019 ROI Index

February 27, 2019 in Games | 3 min. read
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The Singular 2019 ROI Index is in, and Unity ranks as a top-performing ad network for mobile marketers on iOS and Android globally. Let’s take a look at the report highlights and dive into our approach to user acquisition (UA) and how we enable marketers to grow their game business.

The report

The Singular ROI Index ranks the top-performing mobile media sources on iOS and Android by 30-day return on investment (ROI), and leverages the largest set of cost, revenue, and fraud data in the industry. It has become one of the go-to sources for industry-wide data to arm mobile marketers with the insights they need to drive the most revenue at the lowest cost for their app.

User acquisition is essential for growing apps and games, but finding quality users at scale while getting the most out of marketing spend can be a challenge. Often marketers will look to multiple partners to achieve their goals and ensure return on ad spend (ROAS). Knowing this, the Singular ROI index tells us one primary thing: Where do advertisers generate the best returns on their marketing investment?

How did we rank?

Globally, Unity ranks right next to Google, Facebook, and Apple Search ads.

Global ROI Rankings

#3 Android

#4 iOS

Gaming ROI Rankings

#3 Android

#3 iOS

Other Highlights

#3 EMEA Android Regional Ranking

#3 APAC Android Regional Ranking

What we are excited about

In its report, Singular noted, “Apparently it’s a very good thing to be the core technology behind half of the world’s games. Unity’s advertising engine continues to be a strong one for gaming publishers.”

“Forged in gaming,” Unity has always strived to understand game developers and put in place the features and services for them to succeed. Our UA solutions enable advertisers to find the highest quality players, which ensures that their marketing dollars work for them in smart and strategic ways.

Over the past few years, we have focused on four major components to set our advertisers up for success: tools and dashboard functionality, machine learning algorithms, advanced buying methods, and ad unit innovation.

Enabling marketers to win

While industry trends come and go, we believe these four components are the foundation for successful UA campaigns. We want to ensure our advertisers have the services, features, and insights they need for their daily operations while being supported by Unity’s ongoing commitment to innovation and customer success.

Advanced buying methods like Audience Pinpointer, our machine learning-powered solution, help advertisers find the players most likely to have value beyond the app install based on either D7 Retention or D7 ROAS, and dynamically pay the right price to acquire those users. Dynamic bidding that is automatically adjusted at the individual user level (based on advertisers’ campaign goals) means smarter UA spending.

Determining the right creative content to effectively reach the right audience takes some trial and error. Our approach to ad unit innovation is experimentation and continually improving and testing our ad units to find the sweet spot for optimal results. This might include new end-card layouts, experimenting with video lengths or new ad units.

What’s next

2019 will be an exciting year for Unity as we evolve our User Acquisition suite to the next level. We’ll continue investing heavily in the four major components mentioned above, but we’ll also build technology that allows advertisers to reach significantly more scale. This, in combination with our advanced buying methods, will allow advertisers to ramp up their UA campaigns while continuing to meet their ROAS targets.

We’ll also be investing more heavily in creative, bringing more automation and tools to generate creative, and more advanced ways of determining which creative works best for each user.

Ready to kick-off a campaign and take your app to the next level? Head to our Getting Started guide.

February 27, 2019 in Games | 3 min. read
Topics covered