With a launch that saw 1.5M+ players logging in to take part in one of the wackiest titles of 2020, we celebrate their story – and the technology that made it possible.
If you’re not already playing Fall Guys: Ultimate Knockout, following @FallGuysGame on Twitter or tuning in with the millions of others on Twitch to watch the slapstick carnage, then you’re missing out.
In Fall Guys, 60 players (that look kind of like jelly beans) compete in a series of fun-filled challenges until one contestant remains and is crowned the victor.
The studio behind the well-received chaos is Mediatonic, who have been creating single-player and casual games since 2005. Fall Guys, however, was their biggest challenge yet. Launching and operating a global multiplayer title is no small feat for a studio of any size, but for an independent studio these challenges can be amplified.
Mediatonic partnered with Unity and Multiplay to launch their most ambitious title yet, overcoming the rash of challenges that come with launching a party game. Empowering creators to dream big is what we do at Unity, so we’re proud to support a game that has captured the hearts of gamers worldwide.
When it comes to launches, Mediatonic nailed it across the board. An incredible social media campaign (with, as their Senior Community Manager, Oliver Hindle, would say, “the spiciest memes”), a solid partnership with Sony PlayStation (featuring the title for free on PlayStation Plus), and backed by Devolver Digital’s distribution marketing savvy, the title was destined to do well. But no one could have anticipated the demand for Fall Guys.
With so many of the world’s most popular streamers playing, word quickly spread and Fall Guys became one of the hottest games in 2020. This was bolstered by their community strategy, including key influencers in their comms. Perhaps most memorably by taunting ‘TimTheTatMan’, whose 5.1M Twitch followers watched as he continuously gave his all but could not seem to win a Fall Guys crown.
All the jovial teasing paid off though, when Tim finally won and gave Fall Guys fans everywhere the wholesome moment they needed.
With such virality, a studio’s online services need to be elastic. As with all global launches, a few unexpected technical issues cropped up that the extended team readily overcame. As a trusted ally of the Mediatonic team, Unity was able to step in with support not simply for the engine, but with servers, matchmaking and 24/7 support. After a small maintenance window, the game was back up and running. The momentum for Fall Guys could not be slowed.
With new players discovering Fall Guys daily, a social media frenzy (1.5M+ followers on Twitter) and influencers flocking to the game, Fall Guys shows no sign of slowing down.
The team has used this success to support Special Effect, a charity that uses video games and technology to enhance the quality of life of people with disabilities. Mediatonic auctioned off the chance to have a character skin in Fall Guys. A collaborative effort, between Ninja, G2 Esports, Mr Beast and Aim Lab, raised an incredible $1,000,000.
You can join their cause and donate to this amazing charity here.