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Games by the Numbers (2016 Q1): New mobile gaming report reveals current trends

April 28, 2016 in Games | 2 min. read
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Unity Analytics released the second edition of the “Games by the Numbers” report, which employs data to reveal game install trends across different platforms, devices and regions.

Key highlights from this report:

  • Strong first quarter: Mobile gaming rang in the new year with a 30% increase in Q1 2016 compared with Q4 2015. One country in particular, China, represented 31% of the total installs of games made with Unity.
  • Android still ahead:  Android retained its status as the global leader in Q1 2016 representing 81% of mobile game installs while iOS maintained 17%.
  • Leading Android platforms: Kitkat (4.4) and Lollipop (5.0 and 5.1) account for 73% of all Android game installs.
  • iOS shows more consolidation: 72% of installs are on devices running iOS 9.0 (released September 2015) or later, and 90% on devices running 8.0 (released at September 2014) or later.
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To see all the insights and trends, download the full report:

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Since the beginning of 2016, we saw a significant increase in mobile game installs. China was a powerhouse in the first quarter eclipsing the US in number of game installs. However, the popularity of Android and iOS devices showed significant variations by region. Among the top 10 countries in terms of total game installs, Brazil and the Republic of Korea are the countries with the highest percentage of game installs on Android, while Japan has the highest share of iOS installs.

Android continues to lead global game installs, but iOS users upgrade to the latest version more rapidly. While most iOS users are on version 9.0 (released September 2015),  the most popular Android versions are still Kitkat (4.4) and Lollipop (5.0 and 5.1).

Beyond the platforms, what does the device landscape look like? Samsung holds an overwhelming lead globally. However, China is an exception with strong local brands, led by Xiaomi. Apple customers prefer their games on iPhones compared to iPads. Even more interesting, though,  is the fact  that people appear to be holding on to older versions of their iPads -- the opposite trend of iPhones.

In Q1 2016, around 220,000 Unity-made games generated 4.2 billion installs across 1.7B unique devices globally. That's a hefty amount of data, and now we're making the insights and trends that it reveals available to you. Enjoy!

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April 28, 2016 in Games | 2 min. read