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GameAnalytics Unity SDK, bolstered with new features!

July 21, 2015 in Games | 2 min. read
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GameAnalytics is a an Asset Store Service Partner.

A staple on the Unity Asset Store in terms of free analytics for the past 3 years, the Analytics SDK for Unity has been upgraded for both iOS and Android, as the platform is now augmented with several new features.

Richer and more reliable player behaviour data

Key new features in the updated GameAnalytics SDKs include dedicated player progression, designed to facilitate level balancing by offering insight into the way players consume and move through game content. The progression event type has a 3 hierarchy structure, to give the much needed granularity in tracking players’ paths. For example, your game’s progression hierarchical system could look something like: World, Level, Phase. Based on how you define these events, they’ll also automatically populate the progression filters, so you can add a lot of granularity to your analysis.

Just as important, the SDKs now have enriched in-game economy analysis, both for real money transactions (now with purchase validation) and for in-game resources (such as hard and soft currencies, XP, etc). Real money transactions will be defined as business events, to which you can include the specific type of in-app item purchased, and where in the game the purchase was made. This will help with tweaking your monetisation and figuring out if there’s place for that higher price bucket, after all. The hard and soft currency balance, or any other resources you may have in your game can be tracked with resource events. Based on the resulting analyses you will be able to conclude whether or not you’re giving away too much gold in your game, or if players are running dry too often.

Other new features in the SDKs include custom dimensions, which let you tag players with any piece of information aiding your analysis, and a brand new dashboard: Benchmarks, which helps you compare your game’s performance to that of the whole GameAnalytics network, giving the context you need to make informed decisions that can improve your game.

“It’s our belief that the use of analytics can help make even the best games better, but analytics tools are only as good as the quality of data they serve up, which is why we’re constantly working on expanding the range and type of information GameAnalytics is able to pool from games and players.” said Morten Wulff, GameAnalytics Co-founder.

Here’s a list of the features GameAnalytics now offers:

  • Player Progression;
  • Business events (real money transactions by item type and item id) with purchase validation;
  • In-game resources;
  • Error events;
  • Custom dimensions;
  • Design events (for tracking any custom event you can think of);
  • Cohorts and Funnels tools;
  • Explore tool - that lets you visualise any of the events and metrics against each other to be able to spot any relevant trends or correlations;
  • Raw data export;
  • Benchmarks (against the whole GameAnalytics 5400+ games network, but also against games in particular genres);
  • and more.
July 21, 2015 in Games | 2 min. read

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