Unity forms new venture to manage China operations

Unity has built a rapidly growing business serving creators in China through its talented local team, robust support for local gaming technology platforms, and by nurturing a highly engaged local community. 

Today, we are excited to announce that Unity has entered into an agreement with leading partners to form a new regional joint venture, Unity China. Unity China will unlock new opportunities for us to partner with local companies and increase our R&D investment to better serve the needs of the Chinese creator community.

To form this venture, Unity’s China-based Create Solutions and Gaming Services businesses will be transferred into Unity China, in which local partners including Alibaba, China Mobile, G-Bits, miHoYo, OPPO, PCI, and Douyin Group will invest at a post-money valuation for Unity China of $1B. They will support Unity’s growth in a number of ways – increasing the adoption of Unity’s solutions in gaming, helping Unity access new industries, and providing marketing support for the company’s products and services. Unity Ads will not be a part of this venture and will continue to be managed by Unity’s global team. 

In the short term, Unity China will begin building customized local versions of its core products for game developers, including a China-specific version of Unity’s flagship Unity Editor. Unity China will also become the exclusive local reseller of Unity’s global catalog of products and services, ensuring our customers and creator community in the region continue to have access to all of the Unity tools they already know and love.

Unity will retain majority ownership and control of Unity China, which will operate solely within the Greater China region and will be overseen by a board of directors composed of Unity executives and major investors. As such, Unity will continue to consolidate Unity China in its financial results. The venture will be led by Unity’s current General Manager for Greater China, Junbo Zhang, who will assume the role of President and CEO of Unity China, and will begin serving local customers and creators later this month.

Editor's Note (September 13, 2022): The Unity China venture is now fully operational. Please direct inquiries to Unity China.