Unity is invested in Augmented Reality. More than 91% of Hololens applications and 64% of mobile AR apps are made with Unity. With all the hype around the medium, we wanted to share some of our takeaways from the Augmented World Expo last week.
At the heart of Silicon Valley, AWE USA attracts thousands of industry leaders interested in leveraging immersive technologies across plenitude of affordances. The conference this year was a great place to glance into the future of consumer AR and get familiarized with the use of smart glasses for enterprise productivity.
Tony Parisi, Head of AR / VR Strategy at Unity took the main stage to talk about how immersive hardware is bringing 3D graphics to the masses in ways “not even us 3D dreamers could have ever dreamt about a decade before.”
With the adoption of immersive computing at scale, real time 3D graphics will become the way we interact with the world. It’s one reason why Unity developers are ahead of the curve in creating for this promising future!
“Investments made now in immersive computing — in learning the tools of the trade like Unity, in understanding immersive design, in adding meaningful layers to the real world, in short, in building interfaces for people — will pay off many times over in the future. Because that future is 3D.”
Head of VR/AR Strategy at Unity Technologies
AWE evidenced our commitment to immersive computing and reaffirmed the reasons why Unity will continue to invest heavily in XR Development. Here are some of our main takeaways:
AR will essentially change the way we interact with the world and Unity developers are an integral part of this future. There are so many interesting opportunities for our community that we can’t help but get excited about the future and doubling down on our commitment.
It’s time to start using the real world as your canvas! Here are a few things you can do today:
Finally, here is a snapshot and video links to some of our main sessions at AWE USA 2017::
Tony Parisi joins AR pioneers Jay Wright, President of Vuforia and Brian Blau, VP of Research at Gartner to discuss what opportunities and challenges we face as AR continues to grow.
Nicolas Meleau, Director of AI Research at Unity also talked about how recent achievements in Machine Learning and Autonomous Robotics open the road to a bright future for interactive media and the efforts Unity is undertaking to democratize these technologies.
Diana Ford, Global Academia and Industrial Research Lead, joined thought leaders to discuss the challenges with the current development pipelines used for interactive media creation.