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Unity is honored to announce that Adam, a short film created with the Unity game engine and rendered in real time, has won The Webby Award in Animation (Branded)!  The Animation (Branded) award recognizes “animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.”

We’re so proud to get this remarkable recognition. This year’s 21st Annual Webby Awards -- also known as the Oscars of the Internet -- was the biggest in history, touting 13,000 entries from all 50 U.S. states and 70+ countries, and 3.5 million votes cast in total.

“We are always striving to improve the technology we are giving to our users”, said Writer/Director Veselin Efremov, “It is incredible to get recognition outside of this context, alongside leading names throughout the entire entertainment industry.”

Adam is a short film created with the Unity game engine built to showcase and test out the graphical quality achievable with Unity. The Unity Demo Team built Adam with beta versions of Unity 5.4 and our cinematic sequencer tool, Timeline.

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“It wasn’t always an easy production,” says Producer Silvia Rasheva, “but it is very satisfying to see the enormous advancement of our technology it has contributed to: a large number of improvements have already made it into the engine as a consequence of the creation of Adam, and there is a lot more in progress and soon to come.”

Winning the Webby Award further highlights Unity’s commitment to pushing high quality graphics in real time to the next level and empowering creators in games and beyond.  Congrats to all!

April 26, 2017 in Community | 1 min. read
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