As the mobile app industry continues to grow and evolve, in-app advertising remains a crucial monetization tactic. Ad mediation enables developers to connect their inventory to more ad networks, but managing multiple SDKs and pricing targets takes time and resources. In-app bidding solves this problem with a real-time auction that connects those ad networks, without requiring the management of multiple price targets.
For the first time, the Unity Ads Network is now widely available for in-app bidding in one of the industry’s leading mediation platforms, Unity LevelPlay. Following Google's announcement yesterday, publishers can now access both Unity Ads Network and Google demand using in-app bidding.
In-app bidding enables a more efficient auction where demand sources compete against one another in real-time, with lower latency for impressions. This increased competition helps you receive the most competitive bid for your ad space for higher revenue opportunities. Publishers have seen upwards of a 9% increase in average revenue per daily active user (ARPDAU) by accessing the Unity Ads Network through in-app bidding in Unity LevelPlay*.
Until now, the Unity Ads network has only been available for waterfall access in other mediation solutions. With its integration with in-app bidding in LevelPlay, you no longer need to manually manage waterfall line items and pricing targets for the network. Ultimately, this will reduce the time and resources you need to spend on ad operations.
Early adopters, such as KamaGames, have recognized time-saving results. CEO Andrew Smith shares that, "Since accessing the Unity Ads Network for in-app bidding in Unity LevelPlay we have saved time spent on the waterfall setup process. This enables us to focus on optimizing our games and providing the best player experience."
More than 70% of the top 1,000 mobile games* were made with Unity in 2022.** As the leading game engine, Unity has long-standing partnerships with the top mobile developers and studios that give you access to high-quality gaming demand. All ads that enter the Unity Ads Network must meet our strict Unity Content Policy to protect the player experience.
Unity Ads Network is now widely available for in app-bidding to publishers using LevelPlay. Get started quickly with these four easy steps:
1. Update to the latest Unity Ads SDK (version 4.6.1+ is required for the best performance).
2. Create a bidding placement in the Unity monetization dashboard.
3. Create a bidding instance in the LevelPlay dashboard.
4. Run a bidding test in the LevelPlay dashboard (highly recommended but not required).
Visit Unity Documentation to find best practices for successfully setting your bidding strategy.
*As of 4/25/2023. Source: derived from internal Unity systems.
**As of February 8, 2023. Source: Apptopia. Disclaimer: Top mobile games is a blended number defined by the top 1,000 games from both the Google Play and iOS App stores.